Football Index was founded in 2015 and is a platform that provides football fans the opportunity to make money from their footballing knowledge by trading in a football stock market. The platform operates in a way similar to fantasy football, where you pick players who you think will perform well. The Football Index allows you to buy shares (called futures) in players who can earn you money through their share price increasing and performance or media buzz dividends.

There are 4 different ways in which you can make money on Football Index, these are changes in player prices, performance buzz dividends, media buzz dividends and in-play dividends. Player shares fluctuate based on demand, with players share price increases as more traders buy futures and player share price decreasing as traders sell futures. Media buzz dividends pay out 365 days a year and on days where no qualifying football matches are being played, Football Index typically operates ‘Treble Media Days’ where the top 3 players receive dividend payouts. Players win the media buzz dividend by topping the media rankings at midnight. The media buzz scores are determined by a score based on articles and their importance in their articles from 25 UK news feeds. Performance dividends are paid out to the top scoring defender, midfielder, forward and overall player based on Opta data. Finally, in-play dividends are paid out for goals, assists and clean sheets on the first 30 days on eligible matches. The full dividends breakdowns can be seen in our Football Index Guide.

The Football Index also received a funding investment of £1.92m from a group called Burlywood Capital. The lead influencer in this investment is believed to have been from Mark Blandford who had previously founded SportingBet.

Football Index then raised further capital using a crowdfunding platform called Seedrs in May 2016. A total amount of £1,156,327 was exchanged for 15.10% equity in the Football Index. The pre-money valuation of the Football Index before this round of investment was £4,497,268.