The Complete Football Index Guide

Football Index is an exciting opportunity for armchair football experts, who like us pretty much eat, drink and sleep football, to become traders on the football player stock market.

If you find yourself checking Twitter or Google for the latest football gossip every day, or you fancy your chances at predicting which players will step up and become the next big deal then the Football index is a great way for you to earn money from doing something you love.

At Football Index Tips we have created a complete Football Index Guide to help you learn about how the platform works and see whether it is for you! To make it even easier we have technically created TWO guides.

The first is a general Football Index Guide which walks you through the basics and provides a general overview to Football Index. The second (and the one we recommend) is our in-depth Football Index Guide, which breaks down everything you need to know!

What is Football Index?

Buying & Selling Shares

It’s a little bit like fantasy football right?


Yeah and no. It’s similar in the sense you have to pick players that you are speculating on playing well that other people don’t know about. Every fantasy football platform scores slightly differently and you need to master that particular platform to pick the best players. The Football Index is pretty similar.

It’s a platform that has rules and scoring rules that you need to get your head around to understand how you make selections that become winners. The football index platform offers performance buzz dividends and has recently introduced in-play dividends which is similar to anytime football bets that last 30 days.

But that’s where the similarities end. With the Football Index, there are no limitations of players, formations and positions. You can invest in 5 players or 50, it’s your choice. You can have any number of players, in any number of positions and formations are not a thing. As well there are no limits to how many players you can have from one club so if you want you could invest in 5-6 or as many players from the same side if you think they’re going to have a great season.

How do you make money on the Football Index?

The Football Index is gambling, just like the stock market is gambling. You are interpreting data, making choices and the results are never guaranteed. For example, you might pick a player like Pogba, often the most expensive play on the FI, and he could get a knee injury that he needs 8 months to recover from. The market is quite reactive so if a player will be injured for a long period and won’t be playing his value is likely to go down whilst traders reinvest their money somewhere else.

With that in mind, just like traders of the stock market need to do, you need to manage your risk with the type of players you buy. Putting all your money on Pogba would be high risk but having him as one of 20 players diversifies that risk.

It is a form of gambling but unlike spread betting, you can’t lose more than your original deposit. Play with what you can afford, that keeps it fun. We have our own Football Index Tips for Trading Responsibly which are great for new and existing traders to ensure they stay safe and have fun when trading on Football Index.

For scoring, there is what is known as the Media Buzz chart. This is a ranking of players and how much publicity they get in a 24 hour period. There is a list of 30 publications that count towards the buzz chart and an algorithm determines the “power” of the article.

The last we checked the publications you need to keep an eye on are:

Talksport, UEFA, The FA, ESPN, FIFA, Football League, Daily Mail, Daily Star, The Times, Telegraph, Independent, Daily Express, The Guardian, Metro, Daily Mirror, BBC, Football365,, Huffington Post and Sky Sports.


However, this is just football related news. If they’ve been having an affair with their nanny or have got caught speeding, it doesn’t count as buzz. You may see an article like this pop up on Football Index temporarily, however they have a manual review which removes these articles pretty quickly.  

Players that make the top of the player Buzz chart will be rewarded with dividends. For example, you might get 3p for every share you have in a player. If you had 100 shares in a player, that means you’ve made £3 in dividends that day.

This is completely independent of the players share price. For example, Pogba’s potential move to Juventus or Real Madrid means he’s all over the football news and gossip, so he would be a good bet for the days top buzz and you could get some dividends. Also Pogba’s bad boy antics and the fact he regularly causes disruption has earnt him a media king label in Football Index communities as the media outlets that Football Index use seem to love reporting on his actions.

Yet, at the same time, if he moves abroad he’s not going to make as much media buzz in the UK, so some traders might have decided to sell their shares now before as they think he’s leaving or don’t want to take the risk of him leaving.

You could end up getting dividends yet losing money on the player price, should you choose to sell at that point. The dividends are credited to your account the next day before 3am if players win and once it’s in your account it’s your money. This means that some players may be down in share price for you but you are still in profit as they’ve earnt you dividends which you have as cash in your account.

Football Index also offer promotions, sign up offers and bonuses periodically throughout the year. Keep up to date with the latest Football Index Promotions with us at Football Index Tips.

Investing In Players


Each day, the Football Index Football Stock Market will be “open” at 6 am each morning (GMT). It stays open the entire day, closing at midnight.

There are 3000+ players to choose from. The Football Index splits these down into two lists of the top 200 players in the “first team list” and the all other players in the “squad list”. You can buy and sell any of these players but in terms of getting dividends for the media buzz, only players that make the first team list are eligible.

The first team list is made up of the most expensive players (players with the highest share price).

If you have your eye on a player who is not on the list of first team or squad players, you can request the player to the Football Index team, they are open to email as well as Facebook messages which they typically respond to in 24 hours. 


The Football Index’s top performers

It’s not just about gossip and news, or other traders predicting players going up and down the share price.

There is also the performance buzz charts.

Very similar to the media buzz charts, the Football Index use Opta for data to determine which play tops the performance charts. Depending on their position and how many games are taking place, you can get dividends for your players ranking top on a game day.

The close off point is midnight (UK time) with dividends getting paid out before 3am (UK time) the next day.

Taking a look at the Footie Index

To be honest, it looks very similar to the stock exchange ticker. It will show you the market cap of the current top 200 players, so the first team list. It started over 4 years ago, back in 2015 with a 1000 pt base and it’s gone from strength to strength since then.

Buying Trackers

Trackers are cool, they help you to track the performance of the Football Index as a whole as well as seeing trends on players, all at a glance. This is great for bulk buying players which is a good way of spreading your risk. Traders are able to buy up to 100 shares for each player, and you can buy the top 25, 50 or 100 players. If you are using the desktop version of Football index you have the opportunity to track players if you think that there may be a better time to buy without investing in that player. Unfortunately, there is no option for this on the mobile app version of the Football Index, however, some traders have got around this by just buying one share of a player so that you can keep an eye on your next potential buys all in one place.

The key to selling players on the Football Index


Selling players on the football stock market is not as simple as it is to buy because you have a couple of options to consider.

When you buy a player, you get to buy the player immediately. Sure, you choose between accepting price movement or not, which essentially means there is a small chance the player’s price changes at the time you’re making your purchase of shares. You have the option of automatically accepting that small change, should it happen, or having the purchase cancelled where you get to make the decision again, but with the new price.

When you sell a player you have 3 options. You can make an instant sale at a price that’s a little lower than the current value of the player.

You can put your shares for sale at the current price and wait for other traders who want to buy them. This is not an instant sale, it can take as long as it takes for others to want to buy them. All futures that are sold in this way are put in a selling list. This means that if someone lists 100 futures in a player before your 100 futures their futures will be bought first. Due to the sell lists you may sell your shares in increments with another trader buying 24 of your shares (meaning that your 76 futures are next in the queue to be sold), so all of your shares are not necessarily bought at the same time. Some benefits of selling this way are that you get any dividends for them whilst waiting for a buyer and you have the opportunity to take your player off the sell list if you change your mind.

The third option you have is to put a reserve price on your player that means other traders can buy it at that price anytime in the future. That’s a good option if you’re trying to protect yourself again a player’s price drop. This selling option is the same as putting the shares to the market without the risk of a player selling at a much lower price than when you listed them.

The reserve price can be cancelled at any time in the future.

That’s how you sell players in the Football Index, and as you get used to it, you’ll find each option to sell has an advantage over the others, depending on what you need and you’ll pick them up as you master the platform. Instant sells are better if you are looking at investing in another player straight away but the price for that instant sell is usually a drop in the sell price that you could get if you are patient.

It’s important to know that from time-to-time the Football Index itself will buy some shares from you if they see you’ve been trying to sell them for a good while. They want to keep the market fluid and moving, but it’s not a guarantee and there is no set period on it it’s just an option that Football Index may or may not take.

How do you make money on the Football Index?

Naturally, the Football Index doesn’t do all this for the love of stock markets, they do it to make money as a business. The way they make their cut is by charging 2% of commission per sale. In the case of minor transactions meaning that 2% of the total transaction value is less than 1p, Football Index will take 1p as their commission.

So how can you get started?

So essentially the Football Index is a stock market based on the future of football players. You buy them at a price with the strategy of making a profit, either by predicting they will increase in price because of performance or a future transfer to a big club, or because you think they will pick up dividends from topping the buzz lists, either because of performance or media attention.

One of the goals is who to predict who the next big thing is, or which players will step up to the next level. In some cases, some traders have made a 100% profit on buying players and playing. That’s not usual, but it happens often enough for other traders to be watching hours of Youtube videos of the next “big thing”.

Almost anyone can join the Football Index. You need to be over 18, as with most other forms of gambling, and you need to have the documents required for identification checks. 


Personal Identification – one photo ID from the following list:

– Passport

– Driving Licence (UK only)

– National Identification card (UK only)


Address Verification – one of the following (non-electronic):

– Utility Bill

– Tax Bill 

– Copy of Bank Statement


Play with what you can afford. The minimum deposit is £10. It’s not like other forms of gambling in the sense, there’s not the usual buzz or rush of adrenalin as you would get if you picked the winner on the grand national or bet on the next player to score, but it is a form of gambling and you need to be aware of that.

Now you have everything you need to know about Football Index, start your journey.

Frequently Asked Questions

How Do I Make Money On The FI?

There are 3 ways you can make money on the Football Index:

1 – Media buzz. You can earn dividends if your player has a lot of media stories created about him and he finds himself at the top of the buzz charts. This strategy is sometimes overlooked by traders as players may remain at a constant price meaning little raises in their value but their media dividends payouts which is cash in your account can be a great way to make money.

2 – Performance. You can earn dividends if your players are chosen as the top performing buzz charts of players in their position, each game. All the data comes from Opta for transparency. The dividend depends on how many teams are playing during the game as clearly, it’s more difficult to top the charts when more players are being analyzed. There are also now in-play dividends that are paid out to players that score goals, create assists or keep clean sheets within the first 30 days of their purchase. These dividends like the performance buzz dividends are only applicable to the eligible competitions including the Premier League, Ligue 1, La Liga, Serie A, Bundesliga, Champions League and Europa League. The Football Index also includes some international competitions as they did with the World Cup in 2018 and the UEFA Nations League.

3 – Buying players that will increase in value. Can you pick a player who is going to improve or secure a move to a bigger, better club? Can you spot the next “big thing?” If you can you can buy a player for peanuts and sell him later when you think he’s peaked.

How Might I Lose Money?

It is gambling, so there is always the potential to lose money. It’s rare to almost impossible to lose your stake in a player, unlike normal sports betting whereby if your bet loses your stake is taken. Players would have to sadly pass away or retire to be taken off the list of players by Football Index. According to Football Index terms and conditions, players will be taken off 24 hours after either of these occurrences happen so there is time to cash out, you just need to keep an eye out.

Alternatively, you could buy at a price expecting his price to increase and his price decreases. If you were to sell that player at this point, you would make a loss. You could keep him, so you haven’t actually lost anything and wait for him to hit some form or get transferred before cashing out but there’s no guarantee of this. Players can also seem to drop off the face of the world, a little like Alexis Sanchez did when he joined Man United. That’s the beauty of the Football Index!

What Is a Football Future?

Essentially, if you think of the stock market, a football future is just the terminology to say it’s a share in a player. So you could buy 100 football futures in Pogba meaning you have 100 shares to sell.

This is completely separate from dividends in a player, this is the player’s perceived value to the stock market. To other traders. If they are worried he’s going to be sold to a club from another league where he won’t get the same publicity, they might want to sell him, which could cause his price to drop. Or if a player gets injured and won’t be able to play for a long time, share prices typically tend to dip.

On the other hand, you might be looking at a player who has had a decent season, and you get a feeling he’s going to get picked up by a top 4 team. This means more of a media spotlight, playing with better players and just the general optimism of his future could cause other traders to want to buy some shares in him.

If you had already invested in him, you could see his shares increase significantly.

Does the Football Index Charge You?

Yes and no. There are no charges for using the FI. It doesn’t cost anything to join and you can come and go as you wish. Similar to other forms of gambling, they text a percentage for transactions.

Every time you sell your futures in a player, they’ll make 2% commission on the transaction (or if 2% of the transaction value is below 1p, they will take 1p). That’s why it’s important to calculate exactly what your sale price is to ensure you’re still making the profit you thought you were after the commission is taken.

How Is The Value Of Player Shares Determined?

There are a number of factors to bear in mind when we’re talking about the price of a future (player’s share). It has nothing directly linked to buzz, either for media or performance, it is purely based on player demand.

Player value is determined by an algorithm that takes into account demand for a player in terms of how many are looking to buy and how many are looking to sell shares. This means that the Football Index market is entirely led by traders and besides when players are introduced to the platform by Football Index they have no influence on the share price of a player.

You may have a player who picks up a nasty injury, chances are any other trader who has this player will want to sell their shares because they are worried that everyone else is. The decrease in demand causes his price to drop.

You either need to get there first and sell quickly, or you might decide to wait it out for when they return and their price returns to where it was before the injury. Some traders use injuries as an opportunity to sell their shares in a player as it happens and then buy back when the share price drops as other traders have jumped ship.

What Does The Padlock Symbol Mean?

It’s all about players who are on the first team list, which is the top 200 priced players. There needs to be some control for traders so the Football Index introduced a policy where any player that makes the first team is not able to be relegated from the list for a minimum of 8 weeks.

This is represented by a padlock icon. Now, if you pick this player you have some peace of mind that he’s not going to disappear into obscurity as quickly as he arrived, you can plan ahead.

Are there any rules to who can play?

It’s open to most people. Naturally, you have to be over the age of 18, and you have to be able to prove your identity, this is mostly to protect the Football Index against Money Laundering.

You’ll need a proof of ID and you’ll need to be able to prove your address too, which is pretty standard.

Who owns the Football Index?

Adam Cole is the face of and founder of the Football Index. Adam has been a successful entrepreneur, launching and then later selling Electric Video and MyVillage network, listing local businesses around the UK.

When Adam launched the football index he received almost £2 million in investment from Burlywood Capital, with the lead being taken by Mark Blandford, previously founded by Sporting Bet.


Then Football Index then went on to raise more capital by crowdfunding Seedrs with over £1 million in capital exchanged for 15% equity.

Football Index Who to Buy?

That’s the million dollar question. There are a number of different “strategies” that traders use. Let’s talk you through 3 of the most well-established ideas.

The next big player. There will be young players, maybe players out on loan in the Championship, who will cost next to nothing on the FI. If you have a good idea of who might be the next to make it big and become the next star, it can make you a serious profit.

Someone who bought Pogba before he left Juventus for the Premier League will be seeing their investment increase by 10x.

Media Crazy. The players who make the news the most will pick up the buzz dividends. That means you’re making money from them which makes players who hog the spotlight (for good or bad reasons) an interesting proposition.

Going places. Picking up on players who are potentially going to secure a move from one club to another makes an interesting investment.

For example, you might pick a player who you think is going to be picked up by one of the top 4 clubs, raising his profile. An example of this is someone like Andy Robertson who Liverpool signed from Hull after they were relegated, ended up being a very shrewd investment.

However, it took 3-4 months before he made an impact and there are more cases where players have tried to make the step up and failed, as there are players who were signed and went from strength to strength.

You have to balance that impact with their potential to make money in dividends from being in the media. You might get plenty of media attention but see a drop in value, which counterbalances the positive impact of the media buzz.  

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