Football Index Guide

Football Index is an exciting opportunity for armchair football experts, who like us pretty much eat, drink and sleep football, to become traders on the football player stock market.

If you find yourself checking Twitter or Google for the latest football gossip every day, or you fancy your chances at predicting which players will step up and become the next big deal then the Football Index is a great way for you to earn money from doing something you love.

At Football Index Tips we have created a complete Football Index Guide to help you learn about how the platform works and see whether it is for you! To make it even easier we have technically created TWO guides.

The first is a general Football Index Guide which walks you through the basics and provides a general overview to Football Index. This is a great starting point if you just want to learn a bit more about the platform and how it works.

The second (and the guide we recommend) is our in-depth Football Index Guide, which breaks down everything you need to know. This is the ultimate Football Index Guide, covering everything you need to know from buying shares, selling shares, dividends and bonuses!

Choose Your Guide:

What is Football Index?


Essentially it’s a football stock market, but instead of buying shares in companies you buy shares in players. The basic idea is to buy shares in players who you think will play well, but also get a lot of publicity or even better, players that you think will get the publicity in the future.

Like trading on the stock market, the goal is to buys shares when the price is low and sell when the share price is high.

On the Football Index platform, investing in players is more commonly known as buying shares, it used to be called buying a ‘football future’ so if you see that anywhere, it just means a share.

Buying one share of a player is the equivalent of buying one share in a company in a real stock market. So essentially, the more futures you have of a player is the same as having more shares in a company. The more shares you have in a player, the more money you have invested which means you have an increased opportunity for profit, but also an increased risk of investment.

After all, the Football Index is gambling. But instead of your bet lasting 90 minutes, it goes on far beyond the final whistle. Once you have invested in a player, depending on the player’s demand, performance and publicity his stock price will go up or down. As the player’s performance gets better or worse, or traders predict a transfer, the player’s price fluctuates accordingly.

The player share price is ultimately determined by what other traders are doing, this is a key thing to understand. Sometimes you need to predict trader actions as much as which players are going to perform well on the pitch and be in the media spotlight.

That’s the basic concept of Football Index covered. If you just can’t wait to get started then why not try it today and get £500 risk-free trading? Or if you want to know a bit more then keep on reading.

Football Index is a little bit like fantasy football right?


Yes and no. It’s similar in the sense that you have to pick players that you are speculating on playing well that other people don’t know about yet. Every fantasy football platform scores slightly differently and you need to master that particular platform to pick the best players. In this aspect, the Football Index is pretty similar.

It’s a platform that has rules and scoring systems that you should really get your head around and understand before you start choosing what players to put in your portfolio. The most obvious way to make money on Football Index is capital appreciation, which is just the posh name for share price increasing. The second best way to profit from Football Index is to win dividends. On the Football Index platform, there are 3 different available dividends to win. These are Performance Buzz Dividends, Media Buzz Dividends and In-Play Dividends. The first two dividends are available to win the whole time you own the shares, whilst the In-Play Dividends are more similar to anytime football betting that lasts for 30 days.

But that’s really where the similarities end. With the Football Index, there are no limitations of how many players you can buy shares in or their positions. You can invest in 5 players or 50, it’s your choice. You are not limited to formations or a certain amount of either – the biggest pain ever on fantasy football right? As well there are no limits to how many players you can have from one club so if you want you could invest in 5-6 or as many players from the same side if you think they’re going to have a great season.

So there are some similarities between Football Index and fantasy football, but there are also a lot of differences. You are no way as limited on what players you can choose which is the biggest difference to fantasy football platforms.

How do you make money on the Football Index?

The Football Index is gambling, just like the stock market is gambling. You are interpreting data, making choices and the results are never guaranteed. For example, you might pick a player like Pogba, who was once the most expensive player on the FI, and he could get a knee injury that he needs 8 months to recover from. The market is quite reactive, so if a player will be injured for a long period and won’t be playing his value is likely to go down whilst traders reinvest their money somewhere else.

With that in mind, just like traders of the stock market need to do, you need to manage your risk with the type of players you buy. Putting all your money in the new Football Index top boy Neymar, in trading terms would be relatively high risk. Instead, if you have him as one of 20 players reduces that risk. This is called diversifying your portfolio.

I know we keep saying this, but it’s important to remember that Football Index is gambling. But unlike spread betting, you can’t lose more than your original deposit. Our biggest piece of advice at Football Index Tips is to play with what you can afford, and make sure you keep it fun. We have our own Football Index Tips for Trading Responsibly which we advise you to check out, as they are great for new and existing traders to ensure they stay safe and have fun when trading on Football Index.

Capital Appreciation


This is basically just a trading term for a share price increasing. On Football Index the goal is to buy player shares when they are low prices and sell them when their share price is high. The dream is to find out the next big player who no one knows about or a footballer who is out of form and you know is going to make a big comeback. If you can find these hidden gems at low share prices, you then simply wait for the performances on the pitch or the stir in the media and watch their share price increase. In the same way prices can go up, they can go down. Injuries, lack of form or getting dropped from the squad will most likely lead to the share price plummeting.

One thing to watch out for when looking on social media for the next gems is that a lot of accounts refer to themselves as a Football Index Tipster and promote players. This may be their honest opinion and a genuine post but you should always do your own research before you buy!

To help with predicting a players share price it is always good to have a look at what players of similar quality in similar leagues. By doing this you might find that a players share price is low and worth investing or you might find that their price is high and it’s a much bigger risk.

Performance Dividends


If you are all about players that can take a game by the scruff of the neck then the Performance Dividend (also called Match Day Dividends) will excite you. Players are scored using a matrix that allocates different amounts of points for different actions such as passes and tackles to assists and goals. If you are going for this trading strategy then you should really get to know this matrix scoring system to see what has the most influence on player scores.

The first thing you need to note is that Performance Buzz dividends can only be won by playing in eligible tournaments and competitions. These include the top 5 European Leagues (English Premier League, Bundesliga, La Liga, Serie A and Ligue 1), Uefa Competitions (Champions League and Europa League) and selected International Qualifiers and Tournaments (World Cup, Euro Qualifiers in 2019 and Euro 2020). Any games not included in the eligible competitions literally won’t count towards anything and that player will not achieve a matchday score.

To win Match Day Dividends you must own shares in that player before the dividend deadline of 15:00 GMT that day, you must also still own those shares at 00:00 that night at the Performance Buzz Dividend deadline. If your player wins Match Day Dividends then you will receive a payout before 03:00 GMT the next day which will be credited straight into your wallet.

The amount of Performance Buzz Dividends that are paid out depends on what type of matchday it is. Football Index splits every day into four different types: Media Day, Bronze Match Day, Silver Match Day and Gold Match Day. There are dividends available for the Best Goalkeeper or Defender, Best Midfielder, Best Striker and extra money for the Star Player. The full breakdown of what Performance Buzz Dividends are available on what days can be seen in the table below.

Opta are the official partner and provide all Football Index data for the players’ positions and the performance matrix, so any changes or bonus points are determined by them and not FI.

Media Dividends

Football Index Media Dividends can now be won by any player that you have shares in. This used to be limited to the top 200 players but FI has now opened it up to every player, which is great! You may read the odd football index review or football index forum post talking about Media Dividends being restricted to the Top 200 but they are simply just outdated.

To win Media Dividends players must have the highest or be in the top 3 media scores for that day. To calculate scoring there is the Media Buzz chart. This ranks the value of articles about players, with articles that just focus on one player is worth more than a generic article (such as a transfer rumours round up) about several players. There is a list of 30 publications that count towards the buzz chart. The media outlets you need to keep an eye on are:

Talksport, UEFA, The FA, ESPN, FIFA, Football League, Daily Mail, Daily Star, The Times, Telegraph, Independent, Daily Express, The Guardian, Metro, Daily Mirror, BBC, Football365,, Huffington Post and Sky Sports.

To be in a chance with winning Media Dividends you need to own shares in a player before 15:00 GMT of that day. If that player finishes the day (23:59:59 GMT) with the highest Media Score (or in the top 3 media rankings on Media Days) they will win Media Dividends. All Media Dividend payouts are paid out before 03:00 GMT the next day and will drop into the cash balance on your account and is instantly your money.

The amount paid out in dividends depends on what matches are on that day. If there are no eligible football games on that day then it is classed as a ‘Media Day’. On Media Days the 3 players with the highest media score win dividends (1st = £0.05 per share, 2nd = £0.03 per share and 3rd = £0.01 per share. On any days where eligible matches are being played then Performance Dividends are available to win, and only the player with the highest Media Score wins £0.03 per share.

However, one important thing to note is that Media Score is only achieved for football related news. If a player is having an affair with their nanny or has been caught speeding, it doesn’t count towards their Media Buzz Score. You may see an article like this pop up on Football Index temporarily, however they have a manual review which removes these articles pretty quickly.

In-Play Dividends (IPD)


The third way to make extra money on your player shares is In-Play Dividends. This is the most recent dividend introduced to Football Index and is the most similar to fantasy football and regular anytime football betting with bookmakers.

The beauty of In-Play Dividends is that shares can be bought after the event has happened. Yes, you read that right. So you could watch Messi grab a couple of goals and an assist and then buy shares before the deadline on 23:59:59 GMT that matchday and still win. The one difference with In-Play Dividends is that shares are only eligible for the first 30 days after purchase. So the overall deadline for when you can earn money (which is basically profit) from these shares is 30 days after purchase. This 30-day window means it’s worth researching which players have a busy set of fixtures coming up in eligible competitions so that they have more chances to win! You should note that the 30 days starts on the day you buy a share so even if you buy at 23:00 GMT that night you will only have 29 days left after an hour later.

The scoring system is different for what positions that players play. The position used is again from Opta who provide the Football Index data and not where they play that day. For example, Goalkeepers who play a full game can win £0.01 per share for keeping a clean sheet. They also can win £0.02 per share for a goal along with Defenders. Midfielders and Forwards get £0.01 per share for a goal and any player that gets an assist will win £0.01 per share.

Investing In Players


There are 3000+ players to choose from. The Football Index splits these down into two lists: the Top 200 players (also known as the ‘first team list’ and all other players in the ‘squad list’. All players are now eligible to win every type of dividend providing they play in eligible competitions.

The first team list is made up of the most expensive players, basically the players with the highest stock price.

If you have your eye on a player who is not on the list of first team or squad players, you can request the player to the Football Index team, they are open to email as well as Facebook messages which they typically respond to in 24 hours. You should also keep an eye out for the latest Football Index News for Initial Player Offerings (IPOs).

Opta are the official partner and provide all Football Index data for the players’ positions and the performance matrix, so any changes or bonus points are determined by them and not FI.

So how can you get started on Football Index?


So essentially the Football Index is a stock market based on the future of football players. You buy them at a price with the strategy of making a profit, either by predicting they will increase in price because of performance or a future transfer to a big club or because you think they will pick up dividends from topping the buzz lists, either because of performance or media attention.

One of the goals is who to predict who the next big thing is, or which players will step up to the next level. In some cases, some traders have made a 100% profit on buying players and playing. That’s not usual, but it happens often enough for other traders to be watching hours of Youtube videos of the next “big thing”.

Almost anyone can join the Football Index. You need to be over 18, as with most other forms of gambling, and you need to have the documents required for identification checks. 


Personal Identification – one photo ID from the following list:


– Passport 

– Driving Licence (UK only)

– National Identification card (UK only)


Address Verification – one of the following (non-electronic):


– Utility Bill

– Tax Bill 

– Copy of Bank Statement


Play with what you can afford. The minimum deposit is £10. It’s not like other forms of gambling in the sense, there’s not the usual buzz or rush of adrenalin as you would get if you picked the winner on the grand national or bet on the next player to score, but it is a form of gambling and you need to be aware of that.

Now you have finished out Football Index Guide you have everything you need to know about Football Index. Start your journey now.

Frequently Asked Questions

How Do I Make Money On The FI?

There are 4 ways you can make money on the Football Index:

1 – Capital Appreciation. Simply by buying shares in players that will increase in value. Can you pick a player who is going to improve or secure a move to a bigger, better club? Can you spot the next big thing? If you think you can then prove it by buying a player for peanuts and selling him later when you think he’s peaked.

2 – Media buzz. You can earn dividends if your player has a lot of media stories created about him and he finds himself at the top of the media buzz rankings. This strategy is sometimes overlooked by traders as players may remain at a constant price meaning little raises in their value but their media dividends payouts which is cash in your account can be a great way to make money.

3 – Performance. You can earn dividends if your players top the performance buzz charts. All the data comes from Opta for transparency and scores are built up using a special matrix. The dividend depends on how many eligible matches are being played on that game day, as clearly it’s more difficult to top the charts when more players are out on the pitch.

4 – In-Play. There are also in-play dividends that are paid out to players that score goals, create assists or keep clean sheets within the first 30 days of their purchase. These dividends like the performance buzz dividends are only applicable to the eligible competitions including the Premier League, Ligue 1, La Liga, Serie A, Bundesliga, Champions League and Europa League. The Football Index also includes some international competitions as they did with the World Cup in 2018 and the UEFA Nations League.

How Can You Lose Money On Football Index?

It is gambling, so there is always the potential to lose money. It’s rare to almost impossible to lose your stake in a player, unlike normal sports betting whereby if your bet loses your stake is taken. Players would have to sadly pass away or retire to be taken off the list of players by Football Index. According to Football Index terms and conditions, players will be taken off 24 hours after either of these occurrences happen so there is time to cash out, you just need to keep an eye out.

Alternatively, you could buy at a price expecting his price to increase and his price decreases. If you were to sell that player at this point, you would make a loss. You could keep him, so you haven’t actually lost anything and wait for him to hit some form or get transferred before cashing out but there’s no guarantee of this. Players can also seem to drop off the face of the world, a little like Alexis Sanchez did when he joined Man United. That’s the beauty of the Football Index!

Does the Football Index Charge You?

Yes and no. There are no charges for using the FI. It doesn’t cost anything to join and you can come and go as you wish. Similar to other forms of gambling, they text a percentage for transactions.

Every time you sell your futures in a player, they’ll make 2% commission on the transaction (or if 2% of the transaction value is below 1p, they will take 1p). That’s why it’s important to calculate exactly what your sale price is to ensure you’re still making the profit you thought you were after the commission is taken.

How Is The Value Of Player Shares Determined?

There are a number of factors to bear in mind when we’re talking about the price of a player share. It has nothing directly linked to performance buzz or media buzz, it is purely based on player demand.

Player value is determined by an algorithm that takes into account demand for a player in terms of how many are looking to buy and how many are looking to sell shares. This means that the Football Index market is entirely led by traders and besides when players are introduced to the platform by Football Index they have no influence on the share price of a player.

You may have a player who picks up a nasty injury, chances are any other trader who has this player will want to sell their shares because they are worried that everyone else is. The decrease in demand causes his price to drop.

You either need to get there first and sell quickly, or you might decide to wait it out for when they return and their price returns to where it was before the injury. Some traders use injuries as an opportunity to sell their shares in a player as it happens and then buy back when the share price drops as other traders have jumped ship.

Are there any rules to who can play?

It’s open to most people. Naturally, you have to be over the age of 18, and you have to be able to prove your identity, this is mostly to protect the Football Index against Money Laundering.

You’ll need a proof of ID and you’ll need to be able to prove your address too, which is pretty standard.

Who owns the Football Index?

Adam Cole is the face of and founder of the Football Index. Adam has been a successful entrepreneur, launching and then later selling Electric Video and MyVillage network, listing local businesses around the UK.

When Adam launched the football index he received almost £2 million in investment from Burlywood Capital, with the lead being taken by Mark Blandford, previously founded by Sporting Bet.


Then Football Index then went on to raise more capital by crowdfunding Seedrs with over £1 million in capital exchanged for 15% equity.

Follow us on social media: