The founder of Football index is Adam Cole who is a successful entrepreneur. Adam Cole previously started up a company called Electric Video who he sold to Richard Desmond and founded a website called MyVillage network. MyVillage network listed all local businesses in the UK including restaurants, bars and services.
The Football Index also received a funding investment of £1.92m from a group called Burlywood Capital. The lead influencer in this investment is believed to have been from Mark Blandford who had previously founded SportingBet.
Football Index then raised further capital using a crowdfunding platform called Seedrs in May 2016. A total amount of £1,156,327 was exchanged for 15.10% equity in the Football Index. The pre-money valuation of the Football Index before this round of investment was £4,497,268.